The success of your company’s brand is 100% dependent on the health and strength of your culture. As Peter Drucker has repeatedly said, “Culture eats strategy for breakfast.” It makes sense – no business owner or entrepreneur could expect their brand to reach or even exceed its potential if operating with a dysfunctional or toxic culture.

 

Culture is defined as the social construct of an organization driven by the beliefs, values and attitudes of its leadership.

 

A healthy company culture not only increases profitability; it also brands the company as a preferred place to work, making it easier for a company to attract and retain a quality workforce.

 

Placing your focus on building a better culture will improve all those metrics you need to ensure the overall success of your business and to experience significant growth, such as:

 

• Attracting and retaining quality employees

• Teamwork/collaboration

• Communication

• Conscientiousness

• Innovation

• Quality

• Safety

• Customer experiences

• Stronger customer relationships

• Employer brand and reputation

• Protection from poaching and wage wars

• New business acquisition

 

If you believe your culture may be holding you back or could be stronger in any of the areas listed above, it may be time for an 11-Point Culture Assessment.